Process

A rigorous, transparent path from idea to production.

Every engagement follows the same battle-tested six-stage playbook. Every step has concrete deliverables, a clear duration, and a sign-off gate.

Typical delivery8–20 weeks end-to-end
Duration · 1–2 weeks

Discovery

A deep dive into your business, users, and goals. We pressure-test assumptions and lock in the success criteria everyone signs off on.

Deliverables
  • Problem brief — written, signed by both sides
  • User & stakeholder interviews
  • Success metrics + KPIs
  • Risk register with mitigations
Duration · 1 week

Planning

Scope, architecture, milestones, fixed pricing. A single source-of-truth plan that both sides sign off on before we touch code.

Deliverables
  • Scope document with detailed feature list
  • Technical architecture map
  • Milestone schedule with explicit acceptance criteria
  • Fixed pricing — not hourly, not estimates
Duration · 2–4 weeks

Design

Wireframes → high-fidelity UI → interactive prototype. Clickable in your hands before a single line of code is written.

Deliverables
  • Information architecture & user flows
  • Wireframes for every flow + edge case
  • High-fidelity UI in your brand
  • Production-ready design system (Figma + code library)
  • Clickable prototype reviewed weekly
Duration · 4–16 weeks

Development

Weekly demos, trunk-based flow, feature flags, daily Slack updates. Working software shipped continuously — never a 'big reveal' at the end.

Deliverables
  • Weekly demo of new working features
  • CI/CD pipeline with preview deployments per PR
  • Feature flags for gradual rollout
  • Production-grade auth, RBAC, observability
  • 80%+ test coverage on critical paths
Duration · Ongoing through development

Testing

Unit, integration, end-to-end, plus manual QA on every device that matters. We break it before your users ever do.

Deliverables
  • Unit + integration test suite
  • Playwright / Cypress E2E coverage
  • Manual QA on real devices
  • Performance budget enforcement
  • Accessibility audit (WCAG 2.1 AA)
Duration · 1 week + retainer

Launch & beyond

Smooth deploys with staged rollout, full observability, and a post-launch sprint to iterate on real-user behaviour.

Deliverables
  • Staged rollout with feature flags
  • Production observability dashboards
  • On-call rotation for the first 30 days
  • Post-launch sprint focused on behaviour-driven fixes
  • Optional: ongoing maintenance retainer

Ready to plan your project?

30-minute scoping call. Concrete plan and fixed pricing in writing within a week.