Process

A rigorous, transparent path from idea to production.

Every engagement follows the same battle-tested six-stage playbook. Every step has concrete deliverables, a clear duration, and a sign-off gate.
8–20 wks
Typical delivery, end-to-end
Process timeline: sketch, build, launch, scale
  1. 01
    Duration
    1–2 weeks · paid, fixed fee

    Discovery

    It starts with a free 30-minute qualification call. If we're a fit, paid discovery is a deep dive into your business, users, and goals. We pressure-test assumptions and lock in the success criteria everyone signs off on.

    Deliverables
    • Problem brief — written, signed by both sides
    • User & stakeholder interviews
    • Success metrics + KPIs
    • Risk register with mitigations
  2. 02
    Duration
    1 week · part of paid discovery

    Planning

    Scope, architecture, milestones, fixed pricing. A single source-of-truth plan that both sides sign off on before the development contract starts.

    Deliverables
    • Scope document with detailed feature list
    • Technical architecture map
    • Milestone schedule with explicit acceptance criteria
    • Fixed pricing — not hourly, not estimates
  3. 03
    Duration
    2–4 weeks

    Design

    Wireframes → high-fidelity UI → interactive prototype. Clickable in your hands before a single line of code is written.

    Deliverables
    • Information architecture & user flows
    • Wireframes for every flow + edge case
    • High-fidelity UI in your brand
    • Production-ready design system (Figma + code library)
    • Clickable prototype reviewed weekly
  4. 04
    Duration
    4–16 weeks

    Development

    Weekly demos, trunk-based flow, feature flags, daily Slack updates. Working software shipped continuously — never a 'big reveal' at the end.

    Deliverables
    • Weekly demo of new working features
    • CI/CD pipeline with preview deployments per PR
    • Feature flags for gradual rollout
    • Production-grade auth, RBAC, observability
    • 80%+ test coverage on critical paths
  5. 05
    Duration
    Ongoing through development

    Testing

    Unit, integration, end-to-end, plus manual QA on every device that matters. We break it before your users ever do.

    Deliverables
    • Unit + integration test suite
    • Playwright / Cypress E2E coverage
    • Manual QA on real devices
    • Performance budget enforcement
    • Accessibility audit (WCAG 2.1 AA)
  6. 06
    Duration
    1 week + retainer

    Launch & beyond

    Smooth deploys with staged rollout, full observability, and a post-launch sprint to iterate on real-user behaviour.

    Deliverables
    • Staged rollout with feature flags
    • Production observability dashboards
    • On-call rotation for the first 30 days
    • Post-launch sprint focused on behaviour-driven fixes
    • Optional: ongoing maintenance retainer
Let's talk

Ready to plan your project?

Free 30-minute qualification call. Then a paid discovery that fixes scope, architecture, milestones and price in writing.

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