A rigorous, transparent path from idea to production.
Every engagement follows the same battle-tested six-stage playbook. Every step has concrete deliverables, a clear duration, and a sign-off gate.
Discovery
A deep dive into your business, users, and goals. We pressure-test assumptions and lock in the success criteria everyone signs off on.
- Problem brief — written, signed by both sides
- User & stakeholder interviews
- Success metrics + KPIs
- Risk register with mitigations
Planning
Scope, architecture, milestones, fixed pricing. A single source-of-truth plan that both sides sign off on before we touch code.
- Scope document with detailed feature list
- Technical architecture map
- Milestone schedule with explicit acceptance criteria
- Fixed pricing — not hourly, not estimates
Design
Wireframes → high-fidelity UI → interactive prototype. Clickable in your hands before a single line of code is written.
- Information architecture & user flows
- Wireframes for every flow + edge case
- High-fidelity UI in your brand
- Production-ready design system (Figma + code library)
- Clickable prototype reviewed weekly
Development
Weekly demos, trunk-based flow, feature flags, daily Slack updates. Working software shipped continuously — never a 'big reveal' at the end.
- Weekly demo of new working features
- CI/CD pipeline with preview deployments per PR
- Feature flags for gradual rollout
- Production-grade auth, RBAC, observability
- 80%+ test coverage on critical paths
Testing
Unit, integration, end-to-end, plus manual QA on every device that matters. We break it before your users ever do.
- Unit + integration test suite
- Playwright / Cypress E2E coverage
- Manual QA on real devices
- Performance budget enforcement
- Accessibility audit (WCAG 2.1 AA)
Launch & beyond
Smooth deploys with staged rollout, full observability, and a post-launch sprint to iterate on real-user behaviour.
- Staged rollout with feature flags
- Production observability dashboards
- On-call rotation for the first 30 days
- Post-launch sprint focused on behaviour-driven fixes
- Optional: ongoing maintenance retainer
Ready to plan your project?
30-minute scoping call. Concrete plan and fixed pricing in writing within a week.